Blog - Faith Driven Entertainment


THE UNTAPPED AUDIENCE

An Entertainment Blog

There is a vast, untapped audience out there chomping at the bit to watch your content. We’re here to tell you more about them, talk about what works and what doesn’t, and empower you to be successful.

Full disclosure – we have an entirely self-serving reason for doing this.

We are in this audience, and when we have time to enjoy entertainment we want more choices. It’s kind of a “help me, help you” situation. We are shooting for a win-win conversation where everyone benefits.

UNTAPPED AUDIENCE, meet HOLLYWOOD. HOLLYWOOD, meet our UNTAPPED AUDIENCE.


Bishop T.D. Jakes’ Epic MegaFest Film Event Happens This Week, You Coming?

From August 19-23, 80,000 people will gather in Dallas for MegaFest. Faith Driven Entertainment’s Chris Stone and Larry Mortorff will be speaking on Movie Marketing and Financing at Bishop Jakes’ International Faith & Family Film Festival 

If you haven’t heard of MegaFest—hosted by our friend Bishop T.D. Jakes—then you should check your surroundings immediately to make sure you are not in a damp, dark place with walls made of rock and a single entrance where light comes through, known to many as a cave.

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Faith Driven Consumers Crave More Family Content

Everyone is looking for a motivated core audience. The family genre is no different. Make it safe, positive, and affirming…and you’ll make it big.

This blog is produced by the highly talented team at Faith Driven Entertainment. We mention this for a reason, because the term “faith-driven” leads some to conclude a focus exclusively on biblically themed projects. We love these projects—they are hugely successful when done right. Consider the #1 grossing independent film of all time, THE PASSION OF THE CHRIST, which still holds that record after more than a decade. The faith genre needs more nurturing to ascend to the heights it is capable of reaching, and if you want more on that check out our previous post about leaving eyeballs on the table. 

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VIDEO: Variety’s Purpose Summit Recapped in One Word—Authenticity

LORD OF THE RINGS Producer Mark Ordesky wins awesome quote of the day contest (ok, we made that up, there was no such contest…but if there were, he would have won it) with this doozy: “It’s difficult to reverse engineer authenticity.”

It was an action-packed day filled with substance—conversation and interviews that left you scribbling as fast as your pen or iPad could carry you. A studio marketing veteran told us, “I didn’t get the faith and family genre, now I do. It’s about inclusion. It’s about being true to the audience you are trying to reach. It’s like the buzzword everyone was using—authenticity. We’ve got a diverse marketplace, and Faith Driven Consumers are a key vertical in the marketing rainbow that we need to reach.”

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3 of the Biggest Take Aways from Variety's Purpose Summit Came From...

Last week, at Variety's PURPOSE Summit, Faith Driven Entertainment hosted a panel called Winning the Pastor and the Pew, How to Get the Must Win Faith Driven Consumer Audience to endorse and support your project. 

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3 MORE Big Faith & Family Marketing Mistakes You Can Fix

Last week, in Part One, we asked the question:  In the wake of the ‘Year of the Bible Movie,’ has the industry learned both from its hits and its misses in the faith and family genre? Today, we bring this issue home by looking at the need for a new way to engage the must-reach Faith Driven Consumer™ audience.  

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In Faith & Family Entertainment, Content is Half the Battle: 3 Big Marketing Mistakes You Can Fix

In the wake of the ‘Year of the Bible Movie,’ has the industry learned both from its victories and its setbacks in the faith and family genre?

As the faith and family entertainment (F&F) world prepares to gather next week at Variety’s PURPOSE Summit on June 25th in Beverly Hills, there’s one question on everyone’s mind: In the wake of the “Year of the Bible Movie”—how did we do, what did we learn, and where do we go from here? (Ok, that’s more than one question.) 

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ABC Pulls 'Of Kings and Prophets'; Good, Now They Can Get it Right

The upcoming series, recently pulled from the fall schedule, provides the network with an epic opportunity not to repeat epic mistakes  

“Somewhere near Hollywood, there is an island,” a legendary producer told us over a hearty, organic meal at The Farm on West Olympic, “and on this magical island are special people who can create what they want regardless of the financial implications because they are so-and-so. Those days are coming to a close, because studios have less and less margin for financial shortfalls.”

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Faith Driven Consumer ™ founder Chris Stone to speak at Variety’s PURPOSE Summit on June 25th in Beverly Hills

He’s baaaaaaaaccccck.

Faith Driven Consumer ™ founder Chris Stone, a Certified Brand Strategist who is one of the two partners in Faith Driven Entertainment – and the consumer expert the media calls when they wanna know how faith audiences will respond to a particular movie or other entertainment offering – has been invited to speak again this year at Variety’s annual lPURPOSE Summit, which takes place on June 25th at the Four Seasons hotel in Beverly Hills. 

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Leaving Eyeballs on the Table?

25.4 Million Americans are ready to watch 3 Hours of additional content every week, all you have to do is give them what they want

The entertainment landscape is shifting so quickly that the shift itself has become the topic du jour. After all, how many emails do we all get inviting us to attend conferences with pitches like Entertainment Next Summit: Distribution 2015 or Marketing Your Content: Staying Ahead of the Curve? 

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